Colonel Adam Rocke (Ret.) Shows How Veterans are Primed to Improve Your Business's Value Proposition

“Who in here wants to hire a vet today?” Dozens of hands shoot up without hesitation. “Well then, our work is done,” Adam jokingly concluded.
“In all seriousness, hiring a vet? You don’t do it out of pity; you do it because it helps your bottom line. It helps the value proposition of your business. Your business is about winning. It’s about having the competitive edge. And if you look at veterans, we’re winners. [Veterans] developed leadership and character in the service and are committed to a lifetime of service outside of The Service.
“Veterans want to continue to serve in your organizations and in your communities. They will help your communities grow. They’ll be the leaders; they’ll be the mentors; they’ll be the be the followers; they’ll be the coach (and the local tee-ball coach in the local community). So wouldn’t you want people of character like that in your organization? …We’re a perfect fit for your organization, but the difficult part is: How do you connect with [us]?”
Colonel Adam Rocke (Ret.), VP of Military Relations speaking to companies attending the "Recruiting Best Practices" panel at Veterans on Wall Street 

Colonel Adam Rocke (Ret.), VP of Military Relations speaking to companies attending the "Recruiting Best Practices" panel at Veterans on Wall Street 

Adam directed his words to corporate representatives from all of the country who joined gathered at the Veterans on Wall Street (VOWS) 7th Annual Conference in New York City, NY. This all-day program brought together veterans and leaders from the financial services industry, veteran nonprofits, Fortune 500 companies, education, and others to address an array of important veterans-related topics, including employment, recruitment, retention, leadership and skills, and industry investment in veterans.

Moderated by Mike Abrams, Executive Director of the Center for Veteran Transition and Integration at Columbia University, the panel also featured:

  • Felipe Buzaid,  Veterans Program Manager - Facebook
  • Kayla Williams - Director of VA Center for Women Veterans - Veterans Affairs
  • Heidi Gerhard, Head of Talent Acquisition & University Relations - BASF 
Left to right: Mike Abrams, Kayla Williams, Heidi Gerhard, and Adam Rocke

Left to right: Mike Abrams, Kayla Williams, Heidi Gerhard, and Adam Rocke

Ultimately, the panel determined that technology (including social media innovations as well as platforms like the Resume Engine) are becoming the foundation of an effective military recruiting goal. Without the technological backbone, companies vastly limit their scope of opportunity to connect with and understand the veterans that they need. 

You can view Adam’s panel and other speakers/panels from the 7th Annual Veteran Symposium here: https://livestream.com/nyu-tv/VOWS2017/videos/165581774